A special day that can only be had here.
Anyone, anytime, forever
An ordinary day is special,
Make your special day even more special
Only here
To entertainment city
It moves the heart, it stays in the heart.
Both customers and staff.
Each person has strong feelings.
If those connections and feelings become stronger
I believe that we can continue to create new emotions and experiences.
東京ドームシティのブランディング活動が国内外のアワードで受賞しています
東京ドームシティは、「心が動く、心に残る。」街づくりを行うため、ブランド力を高める様々な活動を実施してきました。
コンセプトやビジュアル表現、「東京ドームシティビジョンズ」における映像連動システムやブランド表現などは、国内外の様々なデザインアワードにおいて主要な各賞に選出されています。
【Logo】
<Thoughts behind the new logo>
for our customers and everyone working here.
Diverse connections that go beyond the boundaries of organizations and positions
The new logo has been designed to maximize the expression of Tokyo Dome City as a city where a variety of connections and emotions intertwine.
We developed an original font and adopted a design that is both unique and familiar. It has the flexibility to change in response to the diverse experience value of Tokyo Dome City which provides a wide variety of entertainment, and can be dynamically used for digital devices such as signage that will be renovated in Tokyo Dome City in the future. Masu.
what the colors mean
Tokyo Dome City ’s vision
As a member of the Mitsui Fudosan Group, which upholds the principles of "symbiosis and coexistence," "linkage of diverse values," and "realization of a sustainable society," the colors adopted for the new logo are the red (Gleaming Sun Red) and blue (Sea Sapphire Blue) used for the "& mark" that serves as its identity. The color scheme is based on the motif of the roof shape of Tokyo Dome, the symbol of Tokyo Dome City.
With variable logo
Expressing diverse experiences
It will have the flexibility to change in response to the diverse experience value of Tokyo Dome City which provides entertainment.
Utilize variable logos from multiple angles
It will be dynamically used for various novelties and goods, as well as digital devices such as signage that has been renovated at Tokyo Dome City.
In conjunction with original music
Expressing new experiential value
The original music utilizes the sounds emitted from Tokyo Dome City and its surroundings to express the value of the experience through elements other than visuals.
[Tagline]
at Tokyo Dome City
“Impressed“Experience”My heart moves」。
not only that,
Colorful"connection” by “remains in my heart」。
Each person who visited this city
An ordinary day becomes a special day,
To make your special day even more special,
The value created by Tokyo Dome City
Expressing.
[Brand story]
“So far” and “From now on”
